LEARN HOW THE KINGS ELIXIR WAS DISCOVERED BY OUR TEAM!
JOURNEY TO AFRICA
Africa is a land full of bounty, mystery and great sophistication. With so much rich history connecting all branches of human existence back to this great land, it was no question as to where our products should be sourced from. We pride ourselves on bringing to the market only the most authentic products which is why the journey to creating "THE KINGS ELIXIR" began in Western Africa.
CREATING THE KINGS ELIXIR
Visit Western Africa and you will encounter many beautiful and unique surroundings. One of the most fascinating areas to explore has to be the Street-side marketplaces of Marrakesh. Here you will find a practice that has existed for 1000's of years. Women who harvest argan oil. That's right "on the Street!". This oil is ordinary moisturizer. Its like liquid gold. (view below)
The oil produced from this process is thick and rich. In our pursuit of formulating the perfect beard oil our team discovered how effective the oil could sooth a struggling beard. Once this oil is rubbed in the beard becomes soft to the touch minutes after application and much more manageable. We immediately knew this could provide the proper base for a great beard serum.
1000 YEAR HISTORY
Our curiosity only increased as we learned how this very practice of harvesting and processing the argan seeds by the women we met in the marketplace was considered an ancient practice handed down over 1000's of years. We later learned how important grooming was to the pharaohs and how this oil was a key ingredient to the male grooming regimen. It was then we knew this was it. If it’s good enough for a Pharaoh it is truly "Fit for a KING".
Equipped with this knowledge our team set out to produce what we believe is hands down the best product to nourish, moisturize, and soothe your beard no matter the length, density or texture. We call it THE KINGS ELIXIR. We hope you enjoy our products and recommend them to others.